NeverStopScrollingBaby is a continuous flow of information, a game of accelerations and swinging hormones. With its first project, VITAMINA explores the dynamics that govern our hyper-connected and superfluid reality. A reality constantly in search of sensations, stimuli and euphoria. The result is a hypnotic flow of content, designed to provoke, seduce and manipulate.
Trio formed by Alessandra Ferreri, Matteo Sedda and Joshua Vanhaverbeke, VITAMINA is characterized by a particular interest in the representations of the obscene and the manifestations of excess in all its forms. They consider trash as a fundamental and inspiring aesthetic category of their work, defining it as a key to understanding the contemporary era. The notion of the surface, of image pornography, also accompanies their reflection, directing their interest in popular culture and its online drifts. Scrolling, an irrepressible gesture of moving from one image to another, is at the origin of their first creation Never Stop Scrolling Baby.